this offer is designed for beauty businesses that have an in-person team. salons, studios, med spas and brand retail environments that provide services and/or sell products in brick-and-mortar locations.

having worked extensively across all of these sectors in the beauty industry, I am familiar with the varying expectations and realities that each require.

my work is designed for building in-person connection, brick-and-mortar environments where team dynamics exist, leadership presence is key and client experience are first and foremost. if your business is fully online and are looking for team coaching, we can customise an offer that is best suited to your business.

additionally, if you are looking to expand into in-person events or presence, let’s meet so we can explore if this is suitable for you.

before we jump into any commitments, it is important that we are both aligned to ensure the success of our partnership.

during our conversations, we will explore your needs and desires to deeply understand your stage of operations and growth.

following this, we will craft an offer that is best suited for you. if this is offer is not suited to you, I will communicate this with you accordingly and provide options and suggestions where possible.

each business is different and results will depend entirely on your individual needs and requests.

common goals and outcomes include: clearer leadership structure, improved team dynamic, conflict resolution skills, brand aligned standards, improved client rebooking and retention rates, stronger staff to clientele relationships and a growing reputation in your community and the industry.

I work with your entire team.

it is important that the messaging, communication and activation between all teams are clear and coherent.

your marketing team is responsible for creating brand experience whilst your client-facing team are the people who deliver and embody your brand daily. your logistics/warehouse team are responsible for providing the products for your sales team. your HR team is responsible for maintaining everyone’s best interests and legal frameworks. your training/education team are responsible for setting the calibre of expectation in which your client-facing team operate with.

a Regional or National Sales Manager drives the what — the targets, numbers and retail performance. this partnership works on the why behind them. Why the team is performing at the current level, why communication strains and why the KPIs change. Getting to the root of those questions is what creates the clarity, coherence and performance that compounds into sustainable revenue over time.

for businesses with an existing sales manager/team, this partnership works directly alongside them. deepening their skillset, improving efficiency and providing the leadership mindset and strategic direction that supports them to excel in a role that may stretch beyond their previous experience. the result is a sales function that performs with greater consistency & confidence.

for businesses considering a senior sales hire, the timing and the financial commitment of that decision is significant. recruiting, onboarding and retaining a brand aligned senior sales leader requires significant investment, stable foundations and a clear strategy.

this partnership provides that senior commercial capability immediately, whilst identifying the right strategy and building the internal foundations to create the financial stability that supports a permanent hire designed for long-term growth.

a marketing agency & brand strategist tells you what to say. I help you build the team and systems that are delivering the message.

as an analogy: your brand strategist designs the menu. I make sure your kitchen cooks each dish perfectly, every time.

without internal coherence, even the strongest brand positioning can fall apart at the point of delivery whether it be with team members, vendors or customers.

this is varied depending on your choice of engagement, the desired results, size of your business and timeline availability.

as a light example Fractional partnerships are typically minimum 6 - 18 months. Strategic Partnership & Team Coaching begins at a minimum of 4 months.

continuing engagement opportunities are also available following an engagement in the event you wish to remain supported in a lighter capacity.

some shifts are visible within the first four to six weeks. things such as team communication, individual clarity and how the sales floor feels.

the deeper results that deliver sustainable revenue as a result of KPI uptick; take a minimum of four months to build.

this work is designed to create sustainable growth that compounds over time as skills, ability and capacity naturally deepen. in my experience, the most dynamic and flexible teams experience the quickest results.

a failed retailer pitch can cost up to $300,000 in lost opportunity.

a misguided staff recruitment can cost up to $200,000 in salary commitment, on-boarding and an invaluable destruction to your team’s culture and morale.

a poor or slow launch of a brick-and-mortar space can stall revenue and impact investor relationships.

this partnership integrates commercial strategy, leadership & team development and operational & sales capability.

a founder who leads well builds a team that performs well; the team that performs well creates the client experience that drives genuine growth.

if you are preparing for retail distribution or opening new locations, you are already committed to expansion.

this offer is designed to protect your commitment by creating the systems and teams required to guarantee your success.

we are also open to considering equity partnerships as a flexible financing structure for strategic, long-term engagements.

we begin with a 4 month minimum commitment because real change takes time. following my personal track record of success in leading and launching beauty businesses, I am confident in the value I bring.

the conversations we will have prior to committing to any engagement will help us determine whether we are the right fit for each other and if your desires are viable through this offering.

an exit clause will be also included and must be agreed to for clarity within our partnership.

approximately 1-3 at a time depending on the level of partnership.

each partnership is chosen with intention to allow for my full attention to the depth of work required.

availability is limited and engagements are taken selectively. waitlisting opportunities are available up to 1 year in advance.

yes.

while my commercial experience is grounded in the Australian market, the principles of leadership, team development and client experience are universal. additionally, brief exposure to the US and SEA beauty market has also primed my knowledge of the varying culture habits within the beauty industry.

remote engagements are customised and structured to maintain depth and consistency.

if travel is required, this will also be built into the custom offer for your business.

noting that equity partnerships are currently not available for international clients.

whilst my expertise is rooted in the beauty industry, I have coached and mentored clients in varying service industries from design to psychology and mental health.

in depth conversations will need to take place for us to determine whether my offerings and skillset is suited to your business.

let’s talk !

click on the book a call below to submit an enquiry. we review each enquiry personally and will be in touch via email to arrange a video or phone call. if you are located in Sydney(Australia), we can also arrange a face-to-face meeting.