angie vida
leadership coach & beauty industry consultant.
I help visionary founders, leaders and change-makers move with greater clarity, coherence and commercial impact. My work brings together leadership coaching, beauty industry consulting and lived experience to support people navigating growth, transition and complex change.
The most important asset in any business is its people. When a founder or leader operates with clarity, coherence and genuine connection — growth compounds.
career impact brief
value pillars
leadership development
Guiding founders and leaders communicate with clarity and navigate change with confidence. Helping them build teams that move in the same direction with shared purpose and accountability.
beauty business consulting
The operational intelligence of a Fractional COO combined with the depth of a leadership coach — from lived experienced of every tier of the industry. Future proofing businesses today for the world of tomorrow.
team & culture architecture
Building high-functioning teams through clear communication, strong ownership and client experiences that earn trust through consistency and relationships, not marketing alone.
lived experience advisory
Trauma aware guidance for professionals in the domestic and family violence sector. Grounded in personal experience, family law literacy and a deep commitment to children's rights.
personal coaching
Supporting individuals to close the gap between who a person is and who they are becoming. Refining behaviours, patterns, and beliefs that serve more purpose & meaning.
signature experience
drawn from seventeen years across every tier of the Australian Beauty Industry and a career pivot into advisory and consulting roles.
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Among the youngest hires in Mecca at the time.
Qualified as a specialist within brand categories and joined the Artistry team.
Played a key role in scaling underperforming stores.
Facilitated PR engagements and supported event delivery.
Began developing the leadership insight that has informed the foundation of my coaching and consulting work.
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Freelance work across creative industries developed precision under pressure.
Rapid reading of people and rooms, to execute work in an efficient & high quality manner.
Worked with fashion brands such as David Jones, Chanel. As well as Magazines, Film & TV.
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Headhunted at 22 to help launch one of the most anticipated retail arrivals in Australian beauty history.
Led people & operations strategy for the Australian market entry, helping establish teams, standards and local execution for a globally recognised brand.
The launch broke local and global records leading to a compounding of team growth and sales during my leadership.
Facilitated PR engagements and supported event delivery.
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Deepened understanding of relational trust, client retention and the operational consistency required to sustain a luxury experience.
Underwent extensive facilitated and self-study to practice and deliver the epigenetic beauty offering.
Facilitated PR engagements and supported event delivery.
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Integrated the full spectrum of the industry — clinical, operational, intuitive, and client-facing.
Deepened luxury experience skills through 1:1 client work, integrating holistic health and naturopathy-based skin health approaches.
Worked with a different clientele base and delivered a more bespoke program, broadening understanding of how personalised care enhances client outcomes and trust.
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Building a dual-practice brand from the ground up: coaching and consulting, grounded in lived commercial & personal experience.
Integrated all my facilitated and self-directed study across multiple disciplines — including neuroscience, creative therapies, epi-genetics, reiki, ethics, ancient wisdom and family law (and more) — into a coaching practice focused on the principles of coherence.
Developing frameworks on the architecture of personal leadership and the fundamentals of business in tomorrow’s world.
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Invited to join a Sydney-based Lived Experience Advisory Group for a NFP charity.
Providing advice and insight to guide business decisions designed to support families experiencing domestic and family violence.
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Accredited Primary Ethics teacher.
Bringing ethical reasoning, self-awareness and value-led decision-making into conversations with children in primary school.
who I work with
I work with founder-owners, decision-makers and business leaders who carry both the commercial weight and a growth mindset. My clients are often:
Building a business with genuine ambition
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Navigating expansion, structural change, or a shift in what the business needs from them.
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Operating at the edge of what their existing beliefs and patterns allow.
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Ready to do the inner work required for the next stage of external growth
mission
To help shape a world where we honour our individuality, feel confident in our ability to navigate today's world, and contribute to a global society that values truth, integrity, and purpose.
outcomes & results
Teams that perform without constant management
Teams that understand direction, own responsibilities and resolve friction before it costs the business.
Businesses that grow through the quality of their people
When culture is coherent, growth compounds without depending on marketing spend alone.
Increased capacity to hold complexity and lead through change
Clients develop a measurable tolerance for complexity and can navigate change without the team fracturing.
Better decisions, made faster
Leaders leave engagements with a clearer internal compass — less second guessing, conflict avoidance, or fear-based decisions.
how I deliver
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Seventeen years across every tier of the industry — commercial, creative, clinical, operational — gave me pattern recognition skills that compresses time between arrival and action.
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Business intelligence, leadership expertise, lived experience and an understanding of human behaviour are applied together to create a human-centric framework and approach.
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I read what is happening beneath the surface quickly. It is what clients usually value the most in our partnership.
how to engage
business coherence diagnostic
A focused assessment of team structure, leadership capacity and growth priorities. Delivered as a written report with a prioritised action plan. Credited in full toward a partnership engagement.
entry point
growth partnership
strategic partnership & team coaching
Monthly strategy with the founder and leadership team, individual coaching for key team members, KPI accountability and targeted systems. 4–6 month engagement. For founders who are growing.
expansion partnership
fractional coo & leadership partner
Two dedicated days per week. Full operational and leadership partnership for founders who are actively expanding, opening new locations, or navigating significant change. 12-month minimum.
industries & ideal engagements
Individuals in transition
Leaders under pressure
Career pivots
Identity & values work
Post-adversity rebuilding
Parental support
coaching
Beauty retail
Luxury skincare
Salon & spa
Beauty brands
Aesthetic clinics
Wellness & holistic beauty
Beauty education
Cosmetics & fragrance
consulting
geography: Australia-based, working remotely and in person. International engagements available by application only.
“The beauty industry has an unparalleled opportunity to anchor itself in collaboration and genuine human connection. To lead the way through the digital revolution by building businesses and people that are as resilient and creative on the inside as they are on the outside.” — angie
Most consultants bring either commercial strategy or people development. Angie brings both — grounded in the lived experience of building, leading and scaling across every tier of the Australian beauty industry. The result is a practice that meets founders and leaders where they are, with the depth and specificity to move them forward.
advocacy & community
Domestic & Family Violence Awareness
An active advocate for DFV awareness and children's rights. This work is personal in origin and structural in application — bringing a trauma-aware lens to every context where safety, trust, and the capacity to lead from a grounded place are at stake.
Conscious Parenting & Family Legacy
Supporting families in the deliberate work of creating new patterns — breaking cycles, building safety and raising children with the clarity and self-awareness that the next generation will need.
Ethics & Self-Awareness
Teaching ethics and practices that deepen human connection and self-awareness. Leadership and lasting change emerge when we create genuine safety within ourselves and our environments.
let’s work together
All enquiries are welcome. Engagements are limited.
If you are interested in working together, please complete the form with a few details about you.